I will discuss three practical problems in tomographic imaging all of which are non-linear but for quite different reasons. The monochromatic attenuation tomography problem ("CT") but with sources and detectors that are not points. Electrical Impedance Tomography (EIT). And a non-Abelian problem in neutron spin tomography. In CT the problem arises as data from a number of lines integrals is combined, but it is their exponentials that are added hence the nonlinearity. In the neutron spin case we have a matrix ODE solved along rays than cannot be solved simply using an exponential as matrix multiplication is non commutative. In EIT we cannot even simplify to ODEs along rays - everything effects every things else. But we can still separate lack of superposition and saturation as aspects of the non-linearity. Overall my aim is to draw some general lessons about how to approach a new inverse problem and understand its non-linearity.